What is Online Marketing?
Online marketing involves promoting your business and growing sales by using social media, pay-per-click ads, website ads, video and email marketing. Making use of online marketing is an essential part of growing your business online.
The reason online marketing is effective is because you are connecting and reaching your potential customers in the places where they are spending their time – interacting with social media, searching online, watching videos, and using email. By putting your business and brand in these places where your potential customers are spending their time you are building familiarity and trust toward your business.
Goals of Online Marketing
- Create awareness of your business, and its products or services.
- When a potential customer is ready to buy they will remember your business and turn to you first.
- Change the perception of your business in the mind of consumer from being an unknown, impersonal entity to having a positive association in their mind.
- Making the people you reach more likely to buy your products or use your services.
- Combine multiple types of online marketing to create an even stronger relationship with your potential customers.
- Reach people at different stages of your selling process or sales funnel. For example, you might use one method of online marketing to create awareness of your brand, and then use another form of online marketing to overcome objections or establish social proof.
Online Marketing Services We Offer
Social media engagement and interaction is the new word-of-mouth advertising for the internet age. If you want to be successful in marketing your business you cannot ignore social media.
The most popular social media platforms you may want to consider using to market your business include Facebook, Instagram, Twitter, and Pinterest.
We offer a variety of social media marketing services to support your goals and needs. This includes handling social media posting, creating content for posts such as images or blog posts, and also creating and managing social media advertising campaigns.
Pay-per-click advertising (PPC) involves placing text ads on search engine platforms such as Google and Bing. When you use a search engine like Google and see the results listed, the pay-per-click ads look exactly like the other listed results, but they appear at the top or bottom of the page. Your ads appear in response to keyword searches that relate to keywords that are associated with your ads.
The unique thing about pay-per-clicks ads is that you only pay when someone clicks on your ad. Each ad you place can be set up to link to a specific page on your website. In many cases, you may want to have a unique “landing page” on your website to specifically use with a pay-per-click ad. This allows you to send people to a dedicated page that is focused on the offer you are making in your ad.
Our pay-per-click ad services include keyword research for the ads, ad campaign set up, writing ads, placing ads, and monitoring ad performance.
Website Banner Ads
If you browse the web you have probably encountered various types of banner ads that appear on websites. Banner ads are image-based ads that can be placed at the top, sides, and bottom areas of websites. They can vary in shape and size, and some are even animated.
Ads can be placed on other people’s websites based on the type or category of website, or in many cases you can choose the specific websites where you would like to place a banner ad for your business.
Video is a powerful way to market your business, products and services. For example, video can be effectively used to demonstrate the benefits of your products or services. Videos can be shared on your own website, or shared on popular platforms like YouTube or Vimeo.
Our services include creation of videos, video editing, setting up YouTube channels for your video content, and adding videos to your website.
Despite social media seeming to be everywhere, email marketing is still one of the most effective online marketing methods.
Email marketing involves sending out emails from your business that have a marketing message, or are meant to support your sales efforts. An important part of email marketing is your email list. This is the list of email addresses that will be the recipients of your marketing emails.
Email list development and the sending of the emails can be done through a manual process, or there are online commercial services such as Mailchimp and Constant Contact which provide tools to manage these tasks.
Our services include helping you build your email list, designing marketing emails, and sending out emails.