Can customers find you when they search online?
There are about 2 billion websites out there. When a potential customer searches online they will find thousands of potential websites to choose from. How will a potential customer find your website? There is hope. Search Engine Optimization is the answer.
Search Engine Optimization, more commonly called SEO, can help to make sure a potential customer can find your business online. SEO can increase the online visibility of your business, helping to drive more people and high-quality leads to your website. SEO is an essential part of any website’s success.
What is SEO?
When you search for something online using a website like Google.com or Bing.com, you are using a search engine. In response to search terms you enter the search engine will give you a list of relevant website suggestions, and ideally help you find what you are looking for.
SEO is the process of helping your website pages show up in search engine results when someone searches using keywords related to your website content. The goal is to not only have your web pages show up in search results but to also rank well. Ranking is all about where you appear in those search results. Are you on page 1 in the top ten, or are you at 75 on page 7, or nowhere to be found.
Ideally you want to be on the first page of the search results when someone searches with a keyword relevant to your website content. Many people don’t even bother to check page 2 of the results when they search, so not ranking well can mean many people never find your business.
What determines where you rank in the search results?
Search engines like Google use over 200 factors to rank website pages including quality of content, page popularity, and website quality. And of course how relevant your website is to the keywords used by the searcher is important in determining the ranking of your website.
Basically, search engines like Google and Bing are evaluating your website in all kinds of ways.
Common tasks associated with SEO include creating high-quality content, optimizing content around specific keywords, and building backlinks.
There are a wide variety of things that can help your website rank higher, and they can be broken down into three categories – On-Page SEO, Off-Page SEO, and Local SEO:
Types of Search Engine Optimization
- Incorporating keywords into the underlying code of a website.
- Incorporating keywords into the text content of a website.
- Improving the quality of the content of a website.
- Enhancing the organization and structure of a website’s content.
- Improving the technical aspects of your website such as page load speed and having a mobile friendly display.
- Getting links placed on other websites that link back to your website.
- Listing a website on third party directory and business listing type websites.
- Creating social media accounts for your website, creating social media content and gaining engagement for your content.
- Taking steps to have your business show up in Google search map listings.
- Setting up your website and adding content to your website that conveys your specific location to search engines.
- Getting your website listed on local business directories and community guides.
SEO Services We Provide
Website SEO Audit
Review of your current website’s SEO, including a review of the content, organization, coding, and backlink profile. Providing you with a breakdown of any essential SEO that your website is missing.
Some websites make use of ineffective, outdated or disallowed SEO techniques. Some of these techniques worked in the past, but now can have a negative impact on your rankings. There are some disallowed SEO techniques that can even get your website removed or banned from a search engine’s listings.
Research your industry, competitors, and review your website content to determine the most relevant categories of keywords to target.
We review and analyze Google keyword statistics to find the best performing keywords to use for your website. We not only look for keywords that receive the most searches, but also factor in relevancy. A great keyword for your website pages not only has to be popular in terms of people using it for search, but it also needs to be relevant to your actual content, products and services.
We provide you with all our keyword research for your business and website in an easy to read spreadsheet format. This keyword data can be an excellent source for new ideas for website content, and a fact based indicator to guide decisions for new products or services you may want to offer.
Website Code Optimization
We use your website’s highest ranking and most relative keywords to optimize your website coding. We start by optimizing the most important meta tags for your homepage and other website pages, including web page title and page description meta tags, and adding keywords to page content images inside the coding. Meta tags are optimized using Google’s recommended SEO best practices.
We set up and add a robot.txt file to your website files which helps search engines know what parts of your website should be indexed. We create a sitemap file which we can submit to google for you which helps insure your website pages are all correctly indexed.
We add Schema markup to your website coding. Schema markup is code that helps search engines to understand your content and better represent it in the search results. The search engine is then able to showcase this information via Rich Snippets on search results pages, which can give your pages a higher click-through rate.
Website Content Optimization
Optimizing your on-page website content by applying SEO recommended practices and incorporating the highest ranking and most relevant keywords into the text content of each page.
This includes incorporating keywords into page headlines, page headings and paragraph text. It also can involve enhancing the structure of the text content on your pages by adding additional headings.
We will also review your website’s overall organization and can make improvements. This can include adding new pages, or changing the organization of your existing pages. We will look at your current menu and can suggest improvements that will make your site easier to use, and more search engine friendly.
Link building is all about acquiring backlinks to your website.
What are backlinks? If another website links to your website, then you have a backlink from that other website. Link building is the process of getting those backlinks from other websites linking back to your website.
Why is this important? Backlinks have a big impact on how search engines rank your website, and how often your website appears in search results. When you get a backlink from a website that has a high authority or popularity the benefit you get is even greater.
The link building process can involve finding directory and industry websites where a link to your website site can be placed. It can also include researching to find websites that would be possible candidates to link to your website, and then working to contact these website to persuade and convince them to link to your website.
The goal is to create linkable assets for your website. What are linkable assets? A linkable asset is content created for the purpose of getting other websites to link to that content. In effect, this is another type of link building, but here you are not asking for links, and instead other websites decide to link to your website on their own when they link to your content.
There is a wide variety of linkable asset content that can be created for your website. For example, infographics, eBooks, free tools, surveys or studies, resource pages, and videos.
Keyword research is an excellent source for ideas for linkable content. Search statistics can reveal actual questions that people are asking that relate to your industry, product and services. Those questions are ideal subjects for some type of linkable asset content.
The links to your website from other websites (backlinks) will improve your website’s ranking in search results.
Social media can improve your website’s ranking and improve your SEO efforts in several indirect ways.
Researching which social media posts would be most beneficial for your business and to reach your target market. Optimizing your business profile and information on your social media accounts.
Promoting your website content and increasing brand awareness through social media posts and social media ads.
Using keyword research for your business to find engaging ideas for social media posts. Write and post keyword optimized social media content, including creating hashtags that increase visibility of your content.
Creating content and social media posts that increase followers and user engagement with your social media. Enhancing your social media posts and content to encourage like and shares.
The goal here is to have your website appear and rank well in search results for local customers when they search for what you are selling or the services you provide.
Can include optimizing your website content to convey your business location and the areas you serve, getting your website listed on local business directories and community guides, and working with Google to get your business to appear in Google search map listings.
Creating unique landing pages for cities and towns you serve. Researching and writing content for those pages.
Set up and optimizing your Google My Business account and business profile. Including optimizing your account for different locations you have, or your service areas. Optimizing your website and Google My Business account to increase possibility of your business appearing in Google Search Maps Listings.
Helping you implement a strategy for gaining positive online reviews for your business.
Google Analytics is a Google based service which allows you to track and collect data about your website traffic.
Setting up Google Analytics for your website so you can track your website traffic Our service includes setting up your Google Analytics account with the appropriate settings, and adding the tracking code to your website that enables Google Analytics to work.
Google Analytics generates a wide variety of reports based on the data it collects. For example, you can see how many people are visiting your website, where they are located, and how they found your website. You can see how many people visit specific pages, and how long they stay on those pages.
You can also track important conversions on your website such has when someone completes an order, signs up for your newsletter, or downloads an eBook.
Google Analytics lets you measure your advertising ROI, and provides valuable insights that can help guide you to the best way to market your business.
SEO Starter Package
We offer a SEO Starter Package which gives you all the essential SEO for your website including search engine optimization for your homepage and up to 5 product/service category pages.
- Website SEO audit
- Keyword research
- Website code optimization
- Website content optimization
If you are interested in any of our other SEO Services please contact us to discuss your requirements. We will be happy to review your website and provide you with a free quote.
We can improve the effectiveness and ranking of your website.
Call or contact us today.